115 Stanwix115 Stanwix

115 Stanwix

Project Overview
DOWNLOAD CASE STUDYdownload icon
Year
2020
Services
BRAND IDENTITY
WEB DESIGN
MARKETING CAMPAIGN
Designers
Designer 1 / Service 1
Designer 2 / Service 2
About

Technology. The building’s interior design blends the roaring 1920s jazz clubs in common areas and modern smart technology in the residences.

Building on that foundation, we designed an identity that accomplishes the same - a modernized art-deco-themed visual language that conveys elegance and sophistication while still feeling fresh and contemporary.

Mission
We aimed to fuse the charm of the Art Deco era seamlessly with cutting-edge smart home tech from the 2000s, distinguishing it from the competition by marrying Great Gatsby aesthetics with the convenience of Alexa voice commands.
DOWNLOAD CASE STUDYdownload icon
BRAND IDENTITY

1920s Art Deco Meets 2000s Smart Home Technology

The building’s art-deco-themed interior design inspired us to create a logo that is a modern spin on a classic style.

As the ‘gilded age’ implies, we anchored the design on gold and built a complimentary color palette by mixing in shades of brown that add the warmth of leather tones.

We built upon the lines from the art-deco-inspired logo and created unique patterns for folders, signage, and all printed materials.

image
Noir
Walnut Brown
Chamoisee
Gold
Snow
image
image
WEB DESIGN

Brooklyn’s first smart building features smart locks, shades, lights, speakers, and much more.

Data imply that today most renters use their smartphones when searching online. We leveraged a mobile-first approach to adapt to our target audience’s needs and preferences. Additionally, our marketing strategy included connecting the digital with the physical world with strategically placed QR codes that led potential renters to our sales funnel and to initiate their application.

By skillfully curating engaging content and crafting meaningful connections through community management, we grew an audience and elevated brand awareness for 115 Stanwix. We strengthened the brand’s online presence with a strong promise statement as “Brooklyn’s first smart building,” which resulted in tangible business benefits and an enhanced relationship with renters.

screen 1
screen 2
MOBILE DESIGN
screen 1
screen 2
screen 3
screen 4
screen 5
MARKETING CAMPAIGN

Boosting visibility through print & merchandise.

We significantly increased The Stanwix’s visibility in a distinctively designed reusable tote bag that embodies the brand’s identity. These fashionable and multifunctional bags created value for renters while presenting them with an eco-friendly promotion for 115 Stanwix.

A uniquely designed brochure that echoes the building’s offering was a great opportunity to educate renters on how smart technology works and what benefits it results in for them.

image
image
image

Discover more Case Studies

arrow
Go back to all Case Studies
SpacecatSpacecat
MARKETING
DIGITAL DESIGN
Spacecat/
Brewery
Web Design for a micro-brewery based in Connecticut.