CMDQuery - Services/Branding

BRANDING

We create timeless brands that renters love.

BRANDING MATTERS

Increased Property Value

Branded buildings can increase in value up to 35%.

Higher Rental Rates

Branded buildings can achieve rental premiums up to 20%.

Enhanced Tenant Retention

Residents in branded buildings experience up to a 30% higher satisfaction rate.

The branding journey step by step

01. BRAND STORY

Crafting a compelling brand story connects a property emotionally with its audience and sets it apart with a unique narrative. A unique narrative leads to faster leasing and delighted residents.

02. Naming

Choosing a name that fits the neighborhood and complements the building’s architecture is crucial. A memorable name elevates a building to a neighborhood landmark, offering unparalleled recognition.

03. Brand Identity

Beginning with the logo as the building’s visual foundation, a comprehensive brand identity aims for immediate recognition among future renters. A brand identity is central in all communication material, ensuring the building stands out when renters make their choice.

04. COLOR PALETTE & TYPOGRAPHY

Color plays a crucial role in the psychology of decision-making. Selecting an appropriate & sophisticated color palette resonates with renters and reinforces the building’s brand, positively influencing renters. Additionally, choosing attractive fonts enhances brand consistency and sets the desired tone across all platforms.

05. Brand Values

Great brands distill their value proposition into 3-5 words, such as Nike’s “Just Do It”. Crafting a concise and memorable set of values that effectively conveys the true value of a building. Expanding the brand into a Mission Statement,distinctive UVPs & a tagline is essential for its success.

06. BRAND VOICE

Every customer interaction should be consistent, whether it's a renter visiting the building's website or touring the premises. Ensuring cohesion between physical and digital touchpoints can set a building apart from its competitors.

BRANDING IN DETAIL

Explore the Bruckner House Branding Case Study:

It’s always sunny in 40 Bruckner

Story No. 1

Find your Future

Story No. 2

The Bronx reimagined

Story No. 3

Brand Story

Crafting Compelling Brand Narratives

Our process began with the development of three distinct brand stories, all inspired by the building, neighborhood, and target group. These narratives highlight the building`'s unique features and position it within its context. The client selected a blend of the first and third stories, allowing us to utilize the strongest elements of both. The story revolves around the statement "Soulful moments together," creating a narrative focused on new beginnings and holistic living.

Brand Story

Brand Values

The taglines of Bruckner House embody its core values: fostering community through social events, embracing adventure, and blending luxury with global culture. Bruckner House brings the eternal warmth of summer into every moment.

Brand Story

The process of Logo Design

Alongside the brand stories, names tailored to each narrative were presented. Among these options, the client expressed a preference for two specific names. Unique logo concepts were crafted for each chosen name, enabling the client to envision and embrace their brand's visual identity.

Brand Story

Color & Typography

Color played a pivotal role in shaping Bruckner House's brand identity. We proposed color palettes that exude positive energy and evoke the essence of a carefree summer. We complemented these hues by thoughtfully selecting typefaces that feel true to the property's neighborhood, while also being contemporary, reflecting the character of the neighborhood while reinforcing the property's distinct identity.

LET’S WORK TOGETHER!

Are you ready to brand your project with us?

Odysseas Pantoulas

Branding

Moiz K. Malik

Design & Code

Lemonia Micha

UI & UX Design