We started our process by creating three different brand stories, inspired by the building, neighborhood, and target group, highlighting its distinct features. Our client chose a mix of the first and third stories, so we combined elements from both forming a compelling composition aimed at promoting the building and setting it apart from its competitors.

Taglines can leave a lasting impression, evoking emotion and reinforcing brand loyalty. With this in mind, we've crafted taglines reflecting the core values: fostering community through social events, embracing adventure, embodying the intersection of luxury and global culture, celebrating life, and promoting self-care and joy bringing the eternal warmth of summer into every moment.

Alongside our brand stories, we presented sets of names tailored to each story. Among these options, our client expressed a preference for two specific names. We designed 30 unique logo concepts for each chosen name, allowing our client to envision and embrace their brand's visual identity.

After our client selected their preferred logo, we finalized it and began refining the color palette and typography styles for the brand. Both elements play a significant role in shaping and finalizing the brand identity and its overall strategy.