1247 Atlantic
We love crafting charming identities highlighting the unique value proposition of buildings like 1247 Atlantic Avenue. This 38-unit multifamily residential building is located in the heart of Brooklyn and boasts an enticing blend of modern amenities and community living.
When the owner decided to include a pool on the building’s rooftop, it was clear that this would be the unique feature that could set it apart. Our vision extended beyond the simple benefits of living in a building with a pool; we cultivated the appealing narrative of a lifestyle where every moment feels like a relaxing and joyful vacation, or as we called it, STAYCATION.
Creating a Brand Identity for a Historical Landmark
In developing a distinctive identity for 1247 Atlantic Avenue, we focused on the powerful influence of color. Our color palette, featuring various shades of blue, was carefully chosen to invoke feelings of calmness and positivity. Marian Blue represents the depth of the ocean, while Sky Blue and Crayon Blue capture the vastness of the sky. This selection has resulted in a unique and emotionally engaging visual identity for the building.
For the building's brand identity, we placed significant emphasis on crafting an effective logo. We explored several logo designs, each embodying the building's unique characteristics and competitive edge. These designs were tailored to connect with our target audience, reflecting the quality and promise of 1247 Atlantic Avenue. The final logo was chosen based on criteria like uniqueness, relevance, and audience appeal, ensuring it accurately represents the building's distinctiveness and competitive strengths.
Building an immersive online presence for The Exchange
To boost renter interest and convey the building’s appeal, we created eye-catching, informative signage and practical, branded tote bags for effective advertising. Additionally, we designed clear, detailed marketing floor plans to simplify decision-making and highlight the building's unique features, assisting potential renters in envisioning their future home at 1247 Atlantic Avenue.
Building an immersive online presence for The Exchange
Through strategic content creation and community management, we successfully expanded the audience and increased brand awareness and recognition for 1247 Atlantic Avenue.
Saltwater swimming pools are usually found in ultra-luxury buildings. So it was clear from the beginning that this is the differentiator we will orient our strategy around. We orchestrated visually stunning and informative social media campaigns to showcase the standing-out features of the building and attract our target renters.
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