The brand identity centers around the logo which is designed to resemble a traditional seal. It features the initials of Hillside Tower, H & T. The base of the logo curves subtly to evoke the shape of a hill, adding a touch of flow and energy to this timeless & classic logo treatment.

The symbol is prominently featured in various applications, such as gold-leaf printing on the cover of the residents’ guide and as a 3D asset for the opening party poster, meant to bring together neighborhood residents and building stakeholders to celebrate the launch of Hillside.

When moving into a new apartment, understanding the neighborhood is essential. The page showcases everything the area offers, from vibrant bars to scenic parks, divided into two sections: one highlighting the cultural and essential aspects, and another featuring an interactive map for exploring nearby attractions in greater detail.

This dual approach provides users with a comprehensive overview of the neighborhood’s top spots, along with the ability to delve deeper into what makes the area unique.