The Bruckner House
A new environmentally conscious residential property in The Bronx, The Bruckner House is the first residential project in The Bronx from renowned architecture studio S9 Architects.
Located in an emerging neighborhood full of history, the brand identity respects the surrounding environment and the rich cultural significance of The Bronx, while leaving its own distinctive mark.
After market research & meetings with the developer, it was clear that the marketing campaign should focus on creating an identity similar to that of a members’ club.
The Bruckner House focuses on wellness, health & culture, resulting in a series of consumer messages & taglines expressing the brand story.
The Brand Story
The identity takes its cues from the building’s architecture. The dynamic identity is scalable in order to accommodate usage in all possible sizes.
The colors are elegant while also being vibrant & joyful. Energetic & invigorating, the palette expresses the importance of health and community.
The Cmd+Q team designed a comprehensive suite of memorabilia to support the marketing and sales efforts.
Searching for the perfect home made easy
From showcasing the amenities and the properties to guiding users to book a tour & visit, The Bruckner house’s website functions as an extension of the building’s brand identity.
Every page is crafted with the intention of evoking the warmth and comfort of home. Navigating through the website is an intuitive yet creatively curated journey. Each section is designed to effortlessly guide potential residents through the details they need, ensuring a seamless and enjoyable exploration.
A standout feature is the user-friendly survey, with 8 simple yet insightful questions. By answering these, users get results that reveal what could be their ideal home, ultimately saving them valuable time in the search process.
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