Project Overview
DOWNLOAD CASE STUDYYear
2024
Designers
Lemonia Micha / Web Design
Odysseas Pantaoulas / Branding
About
Centrally located in the heart of Long Island City, The Clairemont distinguishes itself with its remarkable design. Our team crafted a brand identity and website that elevate The Clairemont, making it a standout in New York’s competitive real estate market.
Mission
In a fiercely competitive market, we set out to develop a unique strategy that highlights the building’s strengths while captivating future tenants, through strong branding & imaginative digital storytelling.
Year
2024
Designers
Lemonia Micha / Web Design
Odysseas Pantaoulas / Branding
About
Centrally located in the heart of Long Island City, The Clairemont distinguishes itself with its remarkable design. Our team crafted a brand identity and website that elevate The Clairemont, making it a standout in New York’s competitive real estate market.
Mission
In a fiercely competitive market, we set out to develop a unique strategy that highlights the building’s strengths while captivating future tenants, through strong branding & imaginative digital storytelling.
BRAND IDENTITY
Eco-chic Sophistication
We assembled detailed moodboards to visually reflect the building’s architecture and seamlessly translate it into the property’s identity. Our focus was on emphasizing luxury by showcasing the high-end materials used throughout. At the same time, we honored the building’s eco-friendly nature through calm, elegant color palettes and thoughtful design elements.
BRAND IDENTITY
Timeless Design Woven into a Luxury Brand
The brand identity centers around the main logo, which features an arc inspired by vintage hotel brands. The logo expresses the values of craftsmanship through its almost handcrafted appeal. The design of the letters almost intertwines, creating a result that feels both playful and luxurious. We further expanded the logo, by creating a symbol variant that is used in smaller sizes to further enhance brand visibility.
WEB DESIGN
An Immersive Digital Journey
The Clairemont’s homepage serves as an entryway into the world of The Clairemont, guiding users through an interactive journey. As they scroll, they discover the many features that make The Clairemont unique. This story unfolds progressively, allowing users to become fully immersed in what the building has to offer. By the end, they are empowered to make informed decisions about the type of apartment that suits them, all while being captivated by The Clairemont’s exceptional offerings.
WEB DESIGN
A Warm & Inviting Digital Experience
Another standout feature of The Clairemont’s digital experience is the use of symmetrical geometry, including circles and arched rectangles reminiscent of open doors. These curved design elements are complemented by fluid motion mechanics, creating a warm and inviting space. The result is an environment where users feel genuinely welcome and pleased to explore.
WEB DESIGN
Visually Captivating & Straightforward
The website isn’t just visually appealing. It also features modern, polished in-page experiences that boost engagement and enhance lead generation. The user experience is designed to be straightforward, making it easy for visitors to complete necessary lead-generation actions efficiently and quickly.
MOBILE DESIGN
CONTACT
Let’s work together!