We assembled detailed moodboards to visually reflect the building’s architecture and seamlessly translate it into the property’s identity. Our focus was on emphasizing luxury by showcasing the high-end materials used throughout. At the same time, we honored the building’s eco-friendly nature through calm, elegant color palettes and thoughtful design elements.

The brand identity centers around the main logo, which features an arc inspired by vintage hotel brands. The logo expresses the values of craftsmanship through its almost handcrafted appeal. The design of the letters almost intertwines, creating a result that feels both playful and luxurious. We further expanded the logo, by creating a symbol variant that is used in smaller sizes to further enhance brand visibility.

The Clairemont’s homepage serves as an entryway into the world of The Clairemont, guiding users through an interactive journey. As they scroll, they discover the many features that make The Clairemont unique. This story unfolds progressively, allowing users to become fully immersed in what the building has to offer. By the end, they are empowered to make informed decisions about the type of apartment that suits them, all while being captivated by The Clairemont’s exceptional offerings.

Another standout feature of The Clairemont’s digital experience is the use of symmetrical geometry, including circles and arched rectangles reminiscent of open doors. These curved design elements are complemented by fluid motion mechanics, creating a warm and inviting space. The result is an environment where users feel genuinely welcome and pleased to explore.

The website isn’t just visually appealing. It also features modern, polished in-page experiences that boost engagement and enhance lead generation. The user experience is designed to be straightforward, making it easy for visitors to complete necessary lead-generation actions efficiently and quickly.