In real estate, the visuals are what matter the most to renters. 597 Grand’s website spotlights the stunning photography of 597 Grand's upscale residences, creating strong impressions and visually differentiating the property from its competitors in the highly competitive New York real estate market.

Creating a website based on brown hues could result in a product that feels dated & a bit boring. What we did was super-charge the website’s colors with a series of light blue hues, adding vibrancy and freshness. This approach allowed us to maintain the earthy, natural shades while transforming the overall aesthetic into something modern and airy.

The website's interface draws inspiration from the building's exterior, extending the shape of the facade's tall rectangular windows to the website's look & feel. This results in a unified experience from the website's homepage to the building's doorstep.

When renters research which property to rent, the neighborhood is as important as the building itself. With this in mind, we designed a user-friendly and responsive city guide that beautifully showcases all nearby businesses.