The Elliot
Project Overview
Year
2025
Designers
Odysseas Pantaoulas / Brand Design
Lemonia Micha / Web Design
About
Situated just steps from historic Fort Greene, The Elliot is a residential property at 151 South Elliott Place. Our team developed the full brand identity, including naming as well as its website, creating a cohesive design system that reflects the building’s overall design and connection to its neighborhood.
Mission
The Elliot is built as a complete visual system. Each page functions like a focused product, helping users make key decisions quickly. Fewer pages and clear actions create a fast, simple experience that highlights what matters for the building and its future residents.
Year
2025
Designers
Odysseas Pantaoulas / Brand Design
Lemonia Micha / Web Design
About
Situated just steps from historic Fort Greene, The Elliot is a residential property at 151 South Elliott Place. Our team developed the full brand identity, including naming as well as its website, creating a cohesive design system that reflects the building’s overall design and connection to its neighborhood.
Mission
The Elliot is built as a complete visual system. Each page functions like a focused product, helping users make key decisions quickly. Fewer pages and clear actions create a fast, simple experience that highlights what matters for the building and its future residents.
BRAND IDENTITY
Type as Identity
The identity for The Elliot is rooted in type. A custom typographic treatment forms the foundation of the brand, which expands into a full wordmark & a symbol. We subtly adjusted the proportion & overall design of each letter to make it more distinctive, creating a mark that feels simple & enduring in its simplicity.
BRAND IDENTITY
Anchored in Green, Lifted by Pink
From signage and environmental graphics to merchandise and digital applications, every brand interaction is tied together by a unified color system. Deep greens anchor the experience, while a soft pink gradient adds warmth and a distinctive touch to the brand.
WEB DESIGN
The Local Guide
We built a dedicated page that showcases the neighborhood, from local restaurants and cafés to parks and landmarks, giving a clear picture of what life around the building feels like. Users can explore through an interactive map or a card-based layout, switching between views depending on how they like to browse.
WEB DESIGN
Effortless Search, Seamless Booking
The availability page lets users browse and filter apartments based on their needs. Each unit is presented as a card with images, floor plans, and key details, making it easy to compare options and move forward. Whether someone is booking a tour for a specific unit or simply exploring, the experience stays fast, intuitive, and seamless across all devices.
WEB DESIGN
Gentle Guidance, Clear Direction
We wanted to silently guide users from exploring apartments to booking a tour. Interactive components appear at the right moment, moving the journey forward without breaking the flow. Each one gently nudges users toward booking a tour at The Elliot in a calm, considerate way.
MOBILE DESIGN
CONTACT
Let’s work together!